![]() In order to sustain its social commerce business, Kuaishou paid Tencent $9.13 million (2017), $21.98 million (2018), and $33.89 million (2019) to use its payment solution, WeChat Pay. With Douyin’s massive success in the e-commerce sector (live streaming commerce, in particular), it was only a matter of time before ByteDance would look into building its own payment solution.ĭouyin’s competitor, Kuaishou, which recently invested over $420 million in a new social commerce HQ, doesn’t have a payment solution either. ByteDance currently has financial licenses for payment processing, small loans, insurance brokerage, and securities investment and consulting. Tech giant behind popular short-form video app Douyin has just registered the domain, confirming its continued push into the e-commerce ecosystem. Read more about this new dating app on (Chinese). Plus, as we mentioned in our Emerging Consumer Market ebook, China has a massive market with growing spending power, allowing multiple apps from the same company to thrive in different regions or across specific niche areas.Īccording to a report by, over 240 million people in China were single in 2020, with the younger generation willing to spend around $230 per month on dates, and 13.91% of them would go as high as $460 per month.Īll of Tencent’s dating apps, with Quliao in the top left corner.Ī large user base, combined with strong spending power, means that dating apps like Quliao are very likely to find success in the Chinese market. The answer is simple: dating other people from the same city is very popular in China. You might be wondering why Tencent is launching yet another app in the same vertical. Left: the Quliao chat room for matched users right: a list of frequently used openers The app also has a list of frequent opening lines, just in case some users are too shy and struggle to find the right words. Quliao has its own chat room once two users are matched. Left: list of potential matches right: user profile with more details If there’s a match and the two users want to keep chatting, that’s when they exchange contact info like QQ or WeChat IDs and take it from there. The app automatically offers matches based on its algorithm and the users can then check each other’s profiles. Tencent has just launched another dating app – its 10th live app so far – called Quliao. Tencent launches its 10th dating app: Quliao Ĭheck out our latest ebook where we take a look at China’s number 1 super app, WeChat, and how to leverage it successfully across your campaigns. Read more about the new features on (Chinese). With a massive 1.2 billion MAUs, WeChat is pushing its monetization efforts and these new features should benefit not just its users but also its advertising partners. The individual channel page has now been split into 2 sections: the top part shows channel bio and tags specific to the video content on this channel (basically an “About Me” section), and the bottom part shows the most recent videos uploaded to that channel. Live streamers can now host competitions on their channels and award various prizes (excluding cash) to their viewers.ĥ. Live streamers can now also use various beauty effects and filters on their streams.Ĥ. Live streamers can now talk to their followers on stream, in real-time, similarly to calling into a radio or TV show. Right: the WeChat Beans top-up amounts currently availableģ. Left: types of virtual gifts available for purchase This virtual currency can be bought with real money from the WeChat app. Users can now send virtual gifts to their favorite live streamers using a virtual currency called “WeChat Beans”. Right: what the new section looks like and the new “Go Live” buttonĢ. Left: the position of this new feature in the app On top of that, there’s a new “Go Live” button in this section which makes it easier for users to start their own live stream. This new feature upgrades the “People Nearby” section by allowing users to find friends but also watch live streams as well as videos uploaded by other nearby users. “People Nearby” changed to “Live Streams & People Nearby”. Looks like WeChat is continuing to push this highly monetizable section of the app by adding some new features and improving existing ones:ġ. In case you missed it, the “Channels” section can be found by tapping on the “Discover” button in the main WeChat menu. ![]() We previously mentioned how WeChat added an in-chat hashtag feature, which allows it to direct user traffic to the “Channels” section on the app. WeChat adds several new features and improvements to its “Channels” section ![]() ![]() Today we’re going to look at WeChat’s new features, Tencent’s newest dating app, as well as ByteDance’s push into e-commerce and payment solutions. Happy 2021! It’s a new year which means new opportunities to talk about the latest tech and marketing news from the world’s largest mobile market.
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